Semalt Analytics: Innovation And Digital Transformation In Today's World Of Business

Digital transformation (also known as disruption or business transformation) refers to transitions of businesses and their modes of operations into technological field while traditional management also experiences changes. Digital transformation is important for all kinds of businesses whether a small, medium or large business is. Thus, the disruption can be witnessed in medical, retail, software, logistics or even automation area. The use of innovations in business is the key to delivering a great digital business experience to both employees and customers.

Lisa Mitchell, the Customer Success Manager of Semalt, gives an insight on how innovations transform the world of business today.

The best way to stay ahead in competition in today's corporate world is to have the ability to deliver customized applications at the business convenience. The principal of digital transformation is based on enhancing customer experience and lowering costs of operations. However, digital transformation is more than enhancing new technology. It is also about organization culture.

Organizations should address dynamic businesses' demands, changes in business environment and innovate modern approaches. IT (Information Technology) teams and leaders in any enterprise should work together in marching towards continuous development, drive innovation and meeting business requirements. Essentially, that constitutes digital transformation-lower cost, accelerate business activities, brings positive change in competency models, people and processes and improving marketing time.

Key factors that drive business transformations include market demand, consumer behavior, innovative technology as well as environmental aspects. Technological innovations leads to technological businesses transformation. The business logistics should adopt new technology like cloud, RAD, IoT and big data and turn away from legacy systems. Additionally, technological innovations are acknowledged widely in an organization. They increase speed, deliver more efficient results, lower cost and bring value in enterprise.

Customer behavior is another significant factor in digital transformation. What are clients' expectations and demands from an organization (and technological needs in meeting business demands)? Customers want improved technological capacities combined with a plea for ease of use. In this regard, enterprises must deal with external factors such as changing economy, business partner requirements, market competitions and regulatory laws. Customer demands and capacity of technology in catering the demands is of manifold significance. For example, lower costs and improved capabilities are two most evident results. Moreover, Forrester Consulting Research carried out by Accenture Interactive, established the key drivers of business transformation as customer satisfaction, increased the speed of ideas and profitability.

Successful disruptive transformation is dependent on modern organizational culture and digital maturity. These details are highlighted below:

• Customer demands. Clients look forward for a delightful experience in every delivery aspect. Thus, ensure your organization achieves consumer loyalty and customers will always speak about the brand.
• Process orientation. Employee enablement and process digitization enhances data-driven decision making hence resulting in overall operational transparency and greater performance.
• Business innovation. Digitizing existing business models or new digital products, which goes beyond prevailing business demands cater for changing business demands and fosters new innovative services and products.

In conclusion, digital transformation is a real change that causes a storm in the corporate world. The impact of business transformation is evident not only in operations but also in all levels of an organization and industry structures. CIOs and business leaders are stepping up to ensure that innovation coupled with business transformation is driving business, delivering value and bringing productive changes.